Measures Approximately 11" x 3" x 16" EXCEPTIONAL vintage Ray-O-Vac battery and flashlight point-of-purchase display with original contents intact! This outstanding retail display features the classic "LIGHT when you need it" slogan with beautiful mid-century graphics including city skyline and Ray-O-Vac battery illustrations. The red metal display rack holds multiple original vintage flashlights in various sizes, plus includes original Ray-O-Vac promotional playing cards still in package - "FREE PLAYING CARDS From RAY-O-VAC." The top advertising panel shows "10¢ each" pricing and "Buy Spares - THEY STAY FRESH!" marketing message. These point-of-purchase displays are exceptionally rare as most were discarded when products sold out or displays were updated. The variety of flashlights includes different models showing the evolution of Ray-O-Vac's product line. Ray-O-Vac was a major American battery and flashlight manufacturer, and their retail displays represent the golden age of hardware store and general store merchandising. A museum-quality example of mid-century retail merchandising that would be the centerpiece of any battery, flashlight, or vintage advertising collection.